What your website has to prove

What gets read

• How fast it becomes readable on a phone on ordinary mobile data
• Whether the work shown is the work you actually want
• How many taps it takes to reach a human
• Whether anything on it contradicts what the homeowner just read elsewhere

Does my website still matter if the work comes from Google?

It matters at exactly one moment, and it is a decisive one. The homeowner has found you, is nearly convinced, and clicks through to check you are real. That visit either confirms what they thought or undoes it. It is not where they are won. It is where they can still be lost.

What has to be on it?

Proof that you do their job, in their area, and a way to reach you that works with one thumb. Photographs of finished work they recognize. Where you cover. Something that shows other people used you and were glad. Most sites for established owners fail on none of that and fail instead on burying the phone number.

How fast does it have to be?

Fast enough that nobody waits on a blank screen. The homeowner is standing in their kitchen on mobile data, not sitting at a desk on fiber. The usual culprit is not the design. It is photographs saved straight off a phone at full size, which look identical on screen and take several seconds longer to arrive.

Do I need to rebuild it?

Usually not, and the instinct to rebuild is often the expensive way to avoid a cheap fix. Most of what costs you here is small: images that are too heavy, a phone number that is not tappable, a contact form that fails quietly on a phone. Rebuilding replaces the whole thing at considerable expense and frequently reproduces the same faults in a nicer typeface.