Playbooks
By Raman Arunsi
What a homeowner reads before calling you.
Start here
How contractors get more Google reviews
Count your last five jobs. Then ask every customer the same few words, and text Google's review link that day. Here's where to start.
21 min read
Google review card: make yours, don't rent it
Make your Google review card from Google's own link and code. Test it, then hand it over at the walkthrough.
18 min read
How many Google reviews you need to catch up
There's no one number. Count each rival's last 90 days, then yours, and work out the months.
17 min read
Paying for Google reviews: what to stop today
A customer's gift card for a review breaks Google's rules, any rating. Here's what to stop today, and what to pay your crew for.
19 min read
Latest playbooks
Fake review? How to respond, with an example
Got a fake Google review? Check your records first. Nothing there? Report it, then post one calm reply with your phone number.
16 min read
Respond to a bad Google review, fair or not
Before you reply to a bad Google review, check the job's record. Then own what you got wrong, or state the facts.
16 min read
Get your crew to ask for reviews on every job
Have your crew ask every customer how the job went, then for a review. The customer initials the close-out sheet. You count sheets, never reviews.
21 min read
Ask for Google reviews before the crew leaves
At the final walkthrough, ask each customer for an honest Google review. Here are the words to say, the text to send, and the rules.
22 min read