On the Business of Home Improvement

/   Terms of Use

Terms of Use.

The agreement between you and Design Glyphe Limited when you use this site or read its emails.

Last updated October 24, 2026

1.About these terms

This site, odogwuraman.com, is the personal site of Raman Arunsi. It is published by Design Glyphe Limited, a company registered in Nigeria. “We”, “us” and “our” mean Design Glyphe Limited. “You” means the person using the site, and the business you use it for, if any.

These terms also cover the emails we send you, not only this site.

By using this site, you agree to these terms. If you don't agree, please don't use it. Our Privacy Policy explains how we handle personal data and forms part of these terms.

2.Who may use this site

You must be at least 18 to use this site. If you use it on behalf of a business, you confirm that you have the authority to accept these terms for that business.

3.What this site offers

This site publishes the Playbooks, Raman Arunsi's writing for Home Improvement owners, and Flawed Context, his podcast. It also offers email updates when new pieces and episodes are out.

The views on this site are Raman's own. They are not the views of any school, organization or client he works with. Guests on Flawed Context speak for themselves, and their views are theirs.

4.General guidance, not professional advice

Everything on this site is general information, written for Home Improvement owners as a group. It is not advice about your business, and it is not legal, financial, tax or other professional advice.

The platforms this site writes about, such as search engines, maps and review sites, change their rules often. Something true on the day it was published may not be true when you read it. Check before you act, and take professional advice where the stakes call for it. You are responsible for the decisions you make for your business, and results will vary from one business to the next.

Reading this site, subscribing, writing to us, or a call booked on this site does not make you a client. Any paid work is agreed separately, in writing.

5.Examples, businesses and figures

When we describe a business to make a point, we change the details that could identify it. The exceptions are a business that has agreed to be named, and information that is already public.

Figures come from the sources we cite, or from our own observation, and are correct as far as we know on the date they are published.

Naming a company, platform or product is not an endorsement of it, and it doesn't mean we are connected to it. Trademarks belong to their owners.

6.Our other products

Design Glyphe Limited also offers products of its own, including Chalkline Reports. Each has its own terms, and those terms apply when you use or buy it. These terms do not. Mentioning a product on this site is not an offer to sell it to you.

7.Who owns what is on this site

Everything on this site belongs to Design Glyphe Limitedor to the people who have licensed it to us. That includes the writing, the audio and transcripts, the illustrations and photographs, the design, the Playbooks and Flawed Context names, and Raman Arunsi's name, likeness and signature mark as they are used here. It is protected by copyright and trademark law, and we reserve every right that these terms don't give you.

8.What you may do with the writing

You are welcome to:

  • read, listen to, save and print anything here for your own use and your team's;
  • use what you learn in your own business;
  • share links to any page, and forward our emails;
  • quote short passages, credited to Raman Arunsi with a link to the page they came from.

Unless we have given you written permission, you may not:

  • republish a whole piece, or a substantial part of one;
  • sell or license any of it, put it behind a paywall, or use it in a paid course, training or client work;
  • present it as your own, or remove the credit or copyright notice;
  • edit a quotation so it means something Raman didn't say;
  • use Raman's name, likeness, signature mark or our brands in a way that suggests he or we endorse you;
  • show this site inside a frame on another site.

To ask for permission, write to legal@mail.odogwuraman.com.

9.Search engines, AI tools and automated access

Search engines and AI answer engines are welcome to crawl, index, quote and cite this site, as long as the citation names Raman Arunsi and links to the page it came from.

Using this site's content to train a machine-learning model is a different matter, and it needs our written permission. Our robots.txt file says which crawlers each rule covers, and it says the same as this section.

Apart from those crawlers, you may not copy this site in bulk by automated means, or send requests at a rate that burdens it.

10.Using the site responsibly

When you use this site, you agree not to:

  • break any law, or help anyone else to;
  • try to reach parts of the site or its systems that aren't meant for you, or test them for weaknesses without our written permission;
  • interfere with the site, or upload anything that carries a virus or other harmful code;
  • sign up anyone else's email address without their permission;
  • pretend to be Raman, us, or anyone connected with us.

11.What you send us

You may send us things: an email, a reply to one of ours, or, where the site offers it, a comment on a playbook. What you send remains yours.

You give us a worldwide, non-exclusive license to store, use and reproduce it, and to display it where you posted it publicly, for as long as we need to run the site and answer you. We owe you no payment for this. We won't publish a private message, or name you or your business, without your permission.

A comment must be your own, and it must not be unlawful, misleading, defamatory, abusive or spam, or break anyone's rights or confidence. We may decline or remove any comment. We will never edit one to change its meaning.

If you send us an idea or suggestion, we may use it without owing you anything. Please don't send us anything confidential. We can't treat an unsolicited message as confidential.

12.Email updates

Subscribe only with an email address that is yours. You can leave at any time, from the link in any email. We may change what we send, or stop sending it, at any time.

13.Booking a call

You can book a 45-minute call with Raman from the Connect page. Booking one creates no obligation to buy anything, from us or from anyone.

  • Who it is for. Calls are for people who own or run a Home Improvement business. We decide which bookings to accept. We may decline or cancel one, for example when the answers don't match the business we find, and we will tell you if we do.
  • Your answers. Book with your own email address, and answer the questions truthfully. They are how Raman prepares.
  • Moving or canceling. Use the link in your confirmation email, at least a day ahead where you can. If you miss two calls without telling us, we may decline further bookings from you. If we ever have to move a call, we will offer you a new time before we cancel it.
  • What the call is. Raman's view of what a homeowner finds about your company, drawn from public information. It is general guidance, as the section on professional advice above describes, and it does not make you a client.
  • Recording. We never record a call. Please don't record it without Raman's agreement.
  • What you tell us. We keep it private, as our Privacy Policy explains. Please don't share anything you are bound to keep confidential for someone else.

14.Changes to the site, and your access

We may change, pause or remove any part of this site at any time, and we don't promise that it will always be available or run without interruption.

If you break these terms, we may block your access to the site or remove what you have sent us.

15.Links to other sites

This site links to others, such as the sources we cite, LinkedIn and podcast apps. We don't control them and aren't responsible for what they contain or how they treat you. Their own terms apply.

16.What we promise, and what we don't

We work hard to get things right. Even so, this site is provided “as is”. As far as the law allows, we make no promise that its content is complete, current or without error, or that it is fit for any particular purpose.

We take care to keep the site secure, but we can't promise it has no viruses. Please use your own protection.

17.Limits on our liability

As far as the law allows, we are not liable to you for:

  • loss of profits, revenue, business, contracts, goodwill or data;
  • any indirect or consequential loss;
  • any loss that comes from acting, or not acting, on general information published on this site.

We charge nothing to use this site. So, as far as the law allows, our total liability to you for anything connected with it is limited to one hundred US dollars (US$100).

Nothing in these terms limits or excludes liability for death or personal injury caused by negligence, for fraud, or for anything else the law does not allow to be limited. If you are a consumer, your legal rights as a consumer are not affected.

18.Your responsibility to us

If a claim is made against us because you broke these terms, or because something you sent us breaks someone else's rights, you agree to cover the reasonable losses and costs that result, as far as the law allows.

19.Governing law and disputes

If something goes wrong, please write to us first, at legal@mail.odogwuraman.com. We will try in good faith to settle it with you within 30 days, before either of us goes to court.

These terms are governed by the laws of the Federal Republic of Nigeria. Any dispute will be heard by the courts of the Federal Capital Territory, Abuja.

If you are a consumer living in another country, you keep the protections its law gives you that can't be set aside by agreement. Where that law allows, you may also bring a claim in your own country's courts.

20.General

  • The whole agreement. These terms and our Privacy Policy are the whole agreement between you and us about this site.
  • If part fails. If a court finds any part of these terms unenforceable, the rest still applies.
  • No waiver.If we don't enforce a term straight away, we can still enforce it later.
  • Transfer. We may transfer these terms to a company that takes over this site. You may not transfer them.
  • Third parties. No one else has a right to enforce these terms.
  • Language. These terms are written in English. If they are ever translated, the English version applies.

21.Changes to these terms

We may update these terms as the site changes. When we do, we will change the date at the top of this page, and if a change is significant, we will email subscribers before it takes effect. The terms in force on the day you use the site are the ones that apply.

22.How to contact us

For anything about these terms, or to ask for permission to use our content, write to legal@mail.odogwuraman.com.

Read these with our Privacy Policy, which explains how we handle personal data.